.Branding
The American Cup, The World Cup and the Euro Cup, are the 3 most important football competitions over the world. Competing are the 10 selected Latin American selections and two guests Costa Rica and Mexico. The event will feature more than 5000 million viewers to see big stars like Messi, Tevez, Robinho, Kaka, Suazo and Forlan among others.
The main idea was supported on the most representative elements of the event, in this case the ball, the cup, players, fans and Argentina
Screen
City
Screen
Cup
.Graphics
.Stills
The static graphic was designed and developed under the concept of formal and historic mega event.
.Making Off
For modeling the Cup, we took pictures in high definition. The shots were also used for the final texture.
To the rotate the ball, we used a stepper motor that controlled movement and guaranteed accuracy. Thus, using a technique known as stop motion generated a slow motion making higher resolution and detail.
.Audio
The audio is original and created using Argentine instruments. Creole guitar, the bass drum and accordion make a difference in autochthon tone. (Listen to audio section parts Branding)
.Process
Storyboard manual Sheet process of opening. The opening image was used as the basis for the final idea of the product delivered.
.Mate Paint
City Scene, corresponding to the first opening cut. Here are some popular image of the Argentina. El Obelisco, Monument to the Flag, the River Plate stadium, Congress and the Aconcagua among others.
Continuing with the idea of the first shot, the scene shows the De la Plata river with a very particular End of World Lighthouse and the Aconcagua in the background. In the final composition, fan were added, in quantity, with different flags being the stars of a greate postale.
.Package
.Credits
Client: TyC Sports
Country: Argentina
Direction & Realization: Pablo Agromayor
Production Manager: Diego Agromayor
Diseño: Carla Dasso
Composition: Ana Frigiotti / Javier Girona / Horacio Herrero
Music and FX: Daniel Perez
Mate Painting: Federico Cosentino
Team: Matias Rodriguez
Rotoscpy: Pablo Conde
Head of Electronic Art Center and Promotions - TyC Sports: Gonzalo Gómez
Supervisor Artístico - TyC Sports: Javier Gori