.Branding
Fútbol Guarani is the TyC Sports weekly program that gives a summary of the best of the date of Paraguayan football. The main premise of the plot was composing the aesthetics of land and Paraguayan footballer.
At the opening we try to show and promote the scenarios and the main characters who consist of the ball and the Guaraní Player.
screen
In the plasma background we were looking to show the immense and stunning pure nature. In each of these effects were enhanced using rain, lightning, landslides, fog, birds, waterfalls and so on.
.Graphics
The FOREST scene well furred and with their roots borns and the VALLE scene with a long green purport to show that landscape he knew these rich lands characterize Paraguayan.
In the ORIENTAL-OCCIDENTAL stage is being restored in a special way these two regions separated by the Paraguay River. On one side a dry clay and the other a green area with vegetation. Both separated by a creek or a water line.
The Sierras and Cordilleras were represented in the CANCHA scene. In this scene, we looking to recreate the vast hydrographic with more than 800 rivers and streams with spectacular waterfalls. It demonstrates the strength of this natural resource.
The search for the ISOLOGO, was seen referenced by the Guarani culture in their origins, exploring textures in their indigenous crafts. These gave rise to the relief and colors taken from them.
.Stills
The sockets were designed according to the aesthetics of the logo and with the surreal scenarios.
.Making Off
The player detail was extremely important. Paraguayan football is characterized by its grip and strength. In the different shots we were looking to show the strength and power that distinguishes these athletes. In each of the images it was necessary to show in great detail the colors and lighting of each scene itself. This was made possible through the use of photographs taken in a gym specially prepared for stunts. The need for this space is caused by the difficulty in every one of the stunts performed. This same quality was based on the ball. The need to show in detail a high quality ball with a controlled rotation and turn was made possible by the use of stop motion technics.
.Audio
The audio is based on extensive research of original music and the story itself. So the theme was chosen Kaiouas of Sepultura. The Guarani Indians Kaiouas were evicted from their land that was slowly disappearing. For them our support. The force of the subject together with the infinite and strong looking scenarios give an air of grandeur to the region.
.Process
Initial idea over the Storyboard. In the first stage an image is captured and then add color and the look and feel
.Mate Paint
Technically we used different resources for make the differents scenes. The need to generate vast landscapes to get together and show so many and different characteristics, reason for using Mate Paint in multiples layers. This technique assured us depth and high quality in any of the approaches shown.
.Research
Our team was advised by an expert historian and Guarani lands for the correct base armed with a real focus.
.Credits
Direction & Realization: Pablo Agromayor
Production Manager: Diego Agromayor
Design: Ana Frigiotti / Carla Dasso
Costume Design: Eugenia Agromayor
Mate Painting: Federico Cosentino
Photography: Valeria Smud
Team: Matias Rodriguez / Lorena Figueroa / Arturo Budding / Juan Pablo Coria
History Expert: Wilberto Olmedo
Jefe de Centro de Arte Electrónico y Promociones - TyC Sports: Gonzalo Gómez
Artistic Supervisor - TyC Sports: Sandra Pelligró y Javier Gori
