.Branding
El Aguante is the weekly program of TyCSports international signal that shows the passion of fan Argentine soccer. He who goes to the stadium every week, play where you play for the love of the shirt.
in
The aesthetics looking for the open a recreates a fan movement and represented by a very particular character. They were created by joining the passion not only the character, but the various elements which accompany this particular feeling. From the fan drum, the rolling fan and street dog to the egg fan swells as the word egg in each of their songs. All these characters so well known riding the bus with his mustachioed driver and accompanied by music and confetti, generate so famous festive atmosphere in typical Argentine football in all its categories.
.Graphics
.Stills
.Making Off
Technically we were looking to create an informal and unstructured air with the union of stop motion, 2D animation and 3D. The characters were created with scraps of paper and digital binding post them. Stop motion was used in various passages of the pieces created for joining them. Finally, 2D and 3D effects added to maximize the feeling and warmth sought.
.Credits
Direction & Realization: Pablo Agromayor
Production Manager: Diego Agromayor
Design: Ana Frigiotti / Carla Dasso
Jefe de Centro de Arte Electrónico y Promociones - TyC Sports: Gonzalo Gómez
Artistic Supervisor - TyC Sports: Martín Ferdkin y Javier Gori
